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Imus has been doing the same shock comedy for years and years. (He's been around longer than Howard Stern for heaven's sake.) He is consistently crude, racist, homophobic, sexist, and often just plain mean. In theory, this sounds like awful radio. However, he has the ratings to prove that people enjoy this. So, the question is, why is everyone so upset now?
George Carlin has a line in his bit on the seven words you can't say on the radio where he says something like "radios have two useful buttons, one that turns it off and one that changes the channel." Maybe we would all do better to take that to heart.