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There is an assumption that candidates actually run their own campaigns. Candidates are pretty busy during campaigns and have little time for day to day details. Their job is to give speeches, talk to the press, and raise money. Obama didn't run a tight campaign - Axelrod did. Penn ran a sloppy campaign for Clinton. You could argue that Obama was wiser in his choice of campaign manager's, but that is a different issue than whether Obama ran his campaign well.