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Unfortunately for McCain the phrase "that one" can be seen as both elitist and racist. It portrays a "non-entity" or lesser person. How demeaning and rude of a person who claims to be for the people. Which ones, the ones with money and white skin? Which ones the ones who are "yes men" for him?
Additionally, McCain has consistently allowed those in his pocket, Palin-- "He pals around with terrorists", and the sheriff who introduced her in FL as the person who is up against Barack ‘Hussein’ Obama, to try to frighten the American public. Making them think he’s a Muslim extremist; and to that extent it can be construed as a posed terroristic subliminal threat that tries to keep us all huddled and afraid so we don't venture out of their small minded box.