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Within academia (and any insular society that feels guilty about its insularity, let's not limit this to academia or even the U.S.) there's a real demand for people that can "look" ethnic and fill the token, "But I'm a close personal friend with an " role with being so foreign as to make the locals nervous.
CU got someone they thought would take the pasty white edge off, Churchill got to get his face pasted everywhere. Everyone wins. Right?
http://en.wikipedia.org/wiki/David_Hampton