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i've run across this phenomenon a few times recently and suddenly, this piece coupled with something that Glenn Greenwald posted today, makes it clear what 'the bounce' is all about.
these are the phenomenon:
1. mass ignorance masquerading as knowledge
2. needing to be identified as cool
the Greenwald piece attributed politics to a statistic stating that more people now believe that there were weapons of mass destruction in Iraq. i don't buy that explanation. i think it's just ignorance. the people who answer yes just do it because they have no clue. it's not some magical mastery of expert politico's it's just ignorance. there are only two choices and the yes answer seems the most likely for the most ignorant to choose.
the second item totally explains 'the bounce' similar to many american men who would gladly have been doing what Bill Clinton was doing in some of his spare time in a closet off the oval office a number of years ago, many people could not particularly see themselves identified with John McCain POW, young people male or female but now they have something to get attached to. sexy moose hunter, sarcastic, great public speaking skills, pit bull.
makes perfect sense now.