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People marching down the street in suits and dresses get more attention. Stunts and costumes simply make the entire march seem like a parade in which people are there to have fun, not protest. If you take a look at pictures of old civil rights marches, people aren't casually dressed and laughing and having a good time. There are no people dressed oddly. They are dead serious and dressed as if they are going to an important event - which they are.
Actually, a pretty good example of how humor in protest can be effective is linked at my sig. It's all in how you do it, dyk.
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