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NBC is owned by General Electric, which did almost $9 Billion in U.S. Government defense contracts between 2000 and 2007 (source: GovernmentContractsWon.com). Does anyone think G.E. bought a television network so execs could get good seats at the Emmy Awards?
I'm aware of that, and have noted it. The difference is substantial: that NBC is owned by GE is public information. That NBC's military analysts have financial stakes in the policies they're advocating is not.
Everyone is free to assess the credibility of reporting where conflicts are publicly known. The problem with undisclosed conflicts it that, by definition, they can't be assessed.