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The owners and managers of the media are knowingly doing what they're doing -- not just Murdoch, but all of them. The people who work for them know what's expected of them and willingly do it.
There are reasons why the media are more responsive to conservative pressure than to liberal pressure. Whatever the bylined authors and TV talking heads may personally think, their superiors (the business people) are conservative on the key issues -- above all, war and taxes. And the business people have no concern at all for journalistic professionalism.
There are liberals and Democrats with deep pockets, and there have been several new national media established in recent decades: CNN, Fox, and USA Today. But liberals are not entrepreneurs or innovators.
I've been arguing this point futilely with Glenn, DeLong, and Somerby for some time now. If people start talking about a new cable network or a new national newspaper, it might happen. If they don't, it won't.
