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Didn't the CIA boast, way back in the 1970s, that they had successfully infiltrated every major media organisation in the USA?
My working assumption on that sort of infiltration is that it would have been geared toward the planting of (mis)information. What we are seeing here is unapologetic censoring, before the fact, by describing what a guest on a news program cannot say. Aside from the "be very careful what you say" admonitions just after 9/11, I don't recall that happening so blatantly. How on earth could they have thought that word would not eventually filter out about what they are doing?