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I have seen a lot of speculation about "why Princeton?" and "how Princeton?" Occam's razor, and the simplest answer had nothing to do with sororities or Princeton University. It was simply to spread terror--in a densely populated "enemy" region.
There was never any doubt at the time that Islamic terrorists were on the loose--they had used Newark Airport. "God knows what they were planning" was a popular refrain at the time.
New Jersey has a very high Arab-American/Islamic population. The presence of Anthrax at the Hamilton Post Office caused unrestrained fear in a large Blue State "surrounded" by terrorists. This is actually an indicator that the government planned and executed the attacks to my mind. It was a scientific choice that netted the most fear and terror. Most gas stations, and many inner city businesses were owned by Middle Easterners and other Islamic leaning immigrants. That part of the plan was sheer genius--until everything began to spin out of control and it was convenient to find a "lone whacko." The scale and geography of the attacks made such a frame-job ludicrous on its face.