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It's not a simple "I want" kind of thing. You have to build out an infrastructure that can do that. And no one will when the legality of it is mushy. I have 4 different vendors piggybacking on my cable - if one of them can allow me to prioritize then they're going to do it at the expense of the other 3 vendors. So If I let Vonage cut to the head of the line, AT&T Callvantage, Earthlink and Time Warner are all going to suffer. It's axiomatic. Otherwise you're going to force consumers into a lock-in scenario with a single vendor which is not where you want to go.