Letters to the Editor
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Glenn
The integrated campaign makes sense, and it sounds good. I figured the print piece was the run-in, i.e. the piece where all questions would be answered. It's a little heavy on text by conventional print ad wisdom, but not too much.
If you were paying me as a consultant, I wouldn't advise you to cut it any, either; in the mid-90s there was a trend toward shorter and shorter ad copy, but later studies showed that ads with more copy (up to slightly less than this) held readers' attention longer (duh) and got similar responses, slightly better.
Catch-page: I know this drops tomorrow, but I think it would be good to have one.
Your call to action is plainly to phone Carney at the number in bold letters ... but those who want more information are going to go to the donations page and get confused (two messages = no messages) and neither call nor donate.
The easiest thing might just be an interstitial ad, or a want-to-know-more page with a repeat of call-to-action (call carney@) at the top and links to more articles about FISA/PAA/telecom immunity underneath(I guess we know where to get those).