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it was according to wikipedia the London 'Independent' thta started it, but their definition is as mothing compared to this barrel of complete bollocks, which has nothing whatever to do with Barack Obama, or anyone outside the media mirror world:
http://en.wikipedia.org/wiki/Metrosexual
The term increased greatly in popularity following Simpson's 2002 Salon.com article "Meet the metrosexual", Simpson's Salon.com definition is more nuanced than the term's common use today.
"The typical metrosexual is a young man with money to spend, living in or within easy reach of a metropolis – because that's where all the best shops, clubs, gyms and hairdressers are. He might be officially gay, straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference. Particular professions, such as modeling, waiting tables, media, pop music and, nowadays, sport, seem to attract them but, truth be told, like male vanity products and herpes, they're pretty much everywhere.
"For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn't shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that's to say, one who was much more interested in being looked at (because that's the only way you can be certain you actually exist). A man, in other words, who is an advertiser's walking wet dream."
-- this is the label your masturbatorium created.