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One of the main reasons that a disinformation campaign such as this one can work so efficiently is that there are relatively fewer owners in the establishment media (from 50+ in 1948 to what, 6 now?). It's so consolidated that there aren't the same competitive forces that would give a large new business an incentive to bite the hand that feeds it (government). With the exception of McClatchy, who I think have had the most integrity of a major news outlet since 2000, the big 5 media conglomerates have been quite comfortable gutting their news offices and journalism standards.
And so people tune out more and more (except for the rationally challenged who make for a very easily exploitable market, e.g. Fox News, and who then shift the center further towards the authoritarian, anti-intellectual, "what did you expect the Pentagon to do?" point of view). But that doesn't mean that people care less, even if they are more cynical. They find alternative ways to inform themselves or they focus on issues closer at hand that they can understand without being propagandized by the establishment media.
Kick-ass reporting GG. And excellent comments from LWM (thanks for that story and link). All you Americans, make sure you message force multiply and send this piece to your representatives and shitty local newspapers.
