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You know, when we were all in high school and college and we were totally infatuated and/or in love with a girl/guy, the girl/guy knew about your infatuation and, of course, you ended up getting used by that girl/guy. That's exactly what's happening here. (Admittedly, it's also fun to compare networks' executives and anchors to teenage girls.)
We all learned our lessons eventually but we went through stages in reacting to the betrayal of our trust: 1) disbelief; 2) denial; and 3) anger.
The networks seem to be in various stages of disbelief and denial. Hopefully, they will be angry at some point...