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Even the most diehard warbucker has to realize how disappointing, shallow and unappetizing the mainstream candidates are and they are afraid someone like Paul or Kucinich may make a third party run so they are establishing one of their own as THE third party candidate who they will give all the press attention that should be going to the only two real candidates, Paul and Kucinich.
They gave Perot all the PR he needed with good results for them.