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Another example: Ken Silverstein wrote last week about a program at the Pentagon's Office of Public Affairs, in which mostly far-right bloggers and online journalists take part in conference calls with Pentagon officials about the war. It's run by a former junior assistant press secretary at the White and other political operatives. http://harpers.org/archive/2007/07/hbc-90000587.
The administration is clearly as inept at winning over the public (see the Update) as it's been at running the war.