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All this time, I have always assumed that it was officials in Government and the Military who were pushing for more, better wars and that the role of the press was that of enabler. As more time passes, It's becoming clearer that the press itself is actually a full participant and driving force in the logic of hatred and that the government is actually motivated by the coverage instead of the other way around.
http://www.humboldt.edu/~jcb10/spanwar.shtml