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Alter affects the grizzled reporter image -- Edward R. Murrow and various fictional guys in noir movies. It's like Matt Drudge's hat -- all image. These are not smart, tough-minded, skeptical guys. These are purveyors of rumors and spin dressed up like smart, tough-minded, skeptical guys.
It's just like Russert, O'Reilly, and Limbaugh. They're not regular guys fed up with the BS and spin. They're millionaire purveyors of BS and spin dressed like fed-up regular guys.
TV, radio, and the movies have ended up suffocating content. Textual meaning just cannot compete with voices, images, personalities and roles.
And as I have said, the broadcast media (unlike the blogosphere) has no memory and forgets everything inconvenient.
The truth of the matter is that the blogosphere came into existence because the official media had become intolerably corrput and had failed disastrously several times.