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Yes, yes. Individuals are individuals. The conservative movement is not a monolith.
But the conservative movement is a movement. You can't talk about the movement without saying things about it that do not apply to individuals within it, I take for granted that much is obvious.
Regarding O'Reilly, the point is that by doing what he does ... when people hear him saying that ACLU is the most dangerous organization in America, when they hear him say there is a "S-P" war on traditional Americans ... they see him on Fox News and think he's a mainstream. So when people hear a Rev. Rushdoony say the same thing they think he's mainstream, too ... and then vote for him.
Well, they're going to be terribly dissapointed when they find out that by "war" Rev. Rushdoony does not mean, like O'Reilly, that Wal-Mart wished him Happy Holidays instead of Merry Christmas ... that he actually means overthrowing the Constitution and replacing the Bill of Rights with the Old Testament (stoning adulters and what not).
Its that sort of dynamic which is why the Bush administration happened in the first place. The more people that understand that, the better.