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That is quite funny how you predicted he would write about this. This is actually pretty important.
One of the reasons (imo) for the rise of the Pro-Republican media was their ability to be unpredictable (especially against Democrats or any non-Republican in counter-point interviews). This put people on the defensive right away, rarely getting up. Even if their unpredictability hinged on them sinking lower (perhaps they have sunk as far as possible).
Either way, once they become overtly predictable (which they appear to be) they can be defeated. When they sound more insane/nonsensical/contradictory they can simply be defeated by their own arguments: so simply that it can be done in a 30 second interview. It's only a matter of time... hopefully not much time.
