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Listen man:
The GOP Senators behaved like ignorant, despicable racists throughout the Sotomayor hearings.
The tone of their questions was consistently patronizing and disrespectful, the questions themselves predominantly dealt with the concern that Sotomayor would be unfair toward white people, and at least one Senator performed an actual racist impersonation ("You got some splainin to do!") on the Senate floor. It was an appalling spectacle.
The Republicans are doing badly with black, Latin, young voters because they are a party of racist warmongers whose entire motivation for being in office is to increase their own wealth and influence through government policy. It's not a marketing concern. You had the country for a few disastrous years, but people are waking up.
Anyone other than rich white men would be foolish indeed to vote for any Republican. The Democrats are no dreamboats either, not by a long shot, but the Republicans are murderous greedy lunatics. They must be driven into sobbing defeat and never allowed to run the country again.