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It's all about EMOTIONS...
"Israel's post-traumatic war is not just about stopping Hamas rockets, but about repairing reputations -- and erasing the stain of failure."
IN OTHER WORDS: WAR MAKES US FEEL BETTER
"Nevertheless, beyond its immediate political-military context, the current war serves a deeper need for Israelis: recovering from the trauma of our debacle in Lebanon in 2006."
IN OTHER WORDS: THIS WAR MAKES UP FOR THE LAST ONE
"We grew to believe that our military is invincible, and whenever it fails to fulfill our expectations, we feel defenseless and doomed. The only way out of it is to go for another round and hope for better results."
IN OTHER WORDS: WAR MAKES US FEEL TOUGH
"The opening move of the Gaza operation, on Dec. 27, reminded Israelis of their glorious military past."
IN OTHER WORDS: WAR GIVES US NICE PATRIOTIC FEELINGS
"The first day was exhilarating. Israelis saw the IDF as they want to remember it, smart, daring and vengeful."
IN OTHER WORDS: WAR HELPS US LIVE VICARIOUSLY THROUGH OTHERS
"The enemy ridiculed Israel for relying on its air power, fearing the inevitable casualties of ground war. The military wanted to smash this cowardly image."
IN OTHER WORDS: WAR MAKES US FEEL LESS LIKE COWARDS