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I am happy with either lable. I am progressive, I am liberal. Most of the people I know are not so easily swayed by obvious use of language to frame debates, which the republican party excels at. But this is mainly because it is targetted at those who are susceptible to such manipulation - i.e. their base. Of course, the Democratic party has abbetted them by modifying their actions in response to this crap.
The article mentions the phrase "tax and spend liberal". This is a good example of the right's manipulation. Both parties spend, so taxing is actually fiscally responsible. I'd like to hear people say "borrow and spend republican" whenever they say republican (well, actually, I hate to see level of discourse drop even further than 5th grade level but "They started it!").
Relatively informed people hear commentators talking about flag pins and "support the troops" and wish that we could hear about real issues. Low information voters, on whom the Republican party relies, are actually swayed.
So, the borrow and spend, 6th commandment violating ("Thou shalt not kill"), government expanding, fiscally irresponsible republicans can call me whatever they want.