Letters to the Editor
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It's a branding issue
Joe summed it up well.
But a more comprehensive look at why the Republicans should just file for moral bankruptcy can be found in Michael Wolff's article "Caught in the Spin Cycle" (Vanity Fair, April 2007 issue, the same one featuring "The Sopranos" and their victims...oh, wait...I just got the joke. Funny, Graydon Carter.)
Anyway, it establishes the Republican Party failures in corporate marketing terms by laying out its only function as "the first great conservative message apparatus, the model for the Republican media machine and for the party's ascendency..."
Wolff outlines how the Libby prosecution revealed the fundamental truth "that the message machine itself was, in fact, responsible for this war. It wasn't the intelligence people, nor the military, but the messengers, those geniuses, who were to blame."
The Republican corporation is beginning to spiral into Chapter 11.

