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The other Sox, the White ones, the ones without the beantown charm but with this year's AL crown, do indeed seem to be unloved. Or perhaps better put, unknown.
Of the three teams claiming the longest championship drought over the years, they lost the 'lovable losers' battle to the Cubs because the Sox were not as consistently horrible. In fact, they almost always finished over .500 in the years since '59, and in some years were the second best team in their league before the wild-card format was established. They lost out to Boston in the charming Fenway, green monster, curse of the Bambino comparison.
Mostly, it has been the fate of the White Sox to be the second team in the Second City. Not so bad as to be remarkable in their futility, but not good enough to garner attention for their successes.
