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For 10+ years my job has required me to use a minivan to haul huge boxes containing lab instruments. The Dodge Caravan gets 20-25 MPG, can swallow anything, and does not give a false "rugged" look. Although the latest Dodge/Chrylser issue does look like a bread truck.
It also doubles as a pickup...I have had a 275 gallon oil tank in the back, a motorcycle, and 4x8 sheets of plywood...all things no SUV could swallow.
The "read between the lines" in this story is how desperate the dealers are....they will sell at whatever it takes these days.