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John McCain is the not-quite-popular kid who wants to be student council president so badly that he'll do or say anything to get elected. He's realized that to win, he's got to suck up to the popular kids who ripped down all his signs and spread nasty rumors about him the last time around.
Sarah Palin is the queen bee of the Mean Girls clique, with whom he's made an alliance. He's going to use her popularity, ruthlessness, and little black book of enemies (imagined and real) to win the student council election. In return, she gets to appoint her friends to student government, run all of the dances, and most importantly, take over as Student Council president if McCain gets sick.