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Totally agree that the Republicans dumb down when they run for office. And this is what bothers me so much: it shouts their disrespect and disregard for the American people. I do not believe that the American people are universally stupid (I also believe that as individuals we are each smart or stupid in different ways) but the Republicans sure do. Whenever Republicans dumb down their message, when ever they call the Democrats "elitist" for talking to the American people as if we were capable, intelligent people - they demonstrate their disdain for the American people. Republicans are the true elitists. Republicans disrespect the American people when they believe Americans can't understand anything longer than a 30 second sound bite or banal slogan. Democrats are the ones who truly respect the American people because they do not dismiss them as "stupid" and, instead, talk to them as adults.