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Obama has not been able to connect at all with working class folks and not well with middle class folks. Although Obama's ardent supporters hear John Kennedy when he speaks, I hear Michael Dukakis. That is why he is not connecting. Also, McCain solidified conservative support by naming a running mate who set off the culture war A bomb. They see her and GooberW as tough and combat veterans like John Kerry as weak (they would use a different word than weak and that word starts with a p).
The culture was says - Democrats weak - Republicans strong.
The masses will not take the time to research, listen and make their own judgements.