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Everybody talks about "the Bradley Effect," whereby people say they aren't racist and have no problem voting for a black person for office, but once they get into the voting booth, they vote for the white guy. How about "the Obama Effect," whereby people who are afraid they'll lose friends, alienate family or start a fight with a spouse say they'll vote for McCain, but when they go into the voting booth they check Obama? I used to live in rural white America and I think this is a very real possibility.