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I still haven't quite figured out how to fight this, really. What the republican types are trying to do is build the "where there is smoke, there must be fire" kind of meme by putting out as much and as varied smoke as they can. Blowing it up our fundaments, really.
To let it go is to let it multiply, to allow that yes, there might just be a fire, and while it may not make much of a difference for the cerebraly challenged hard-core rep yokel base, it may very well scare of nervous elderly church ladies who might otherwise take a brave step. On the other hand, getting out there and fighting it, just adds more smoke and noise, making it more likely that you are going to frighten the nervous elderly church lady.
There is always the Rove strategy. Never forget, Bush won on the who would you have a beer with ticket; a lot of these folks are going to be pretty nervous about sitting down and having a beer with someone as exotic as Obama. Much as they hate the current admin, and it is pretty clear most Americans do, they are being asked to make a pretty freaking big leap to go with Obama, and the scarier that leap can be made to look, the better McCain's chances are, at least on the guy you'd want to have a beer with platform.
I hate to say this, but slimeing and smearing McCain, to make him at least as scary to have a beer with, might be the way to go. It wouldn't be hard to do, what with the obvious early stage Alzheimer's and all that, as evidenced by the recent position swings, rages, confusion, lapses, and general physical appearance of old age.
But that would be a Rove strategy, not an Obama one, so what are we to do?