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There are a couple of aspects to this hate Obama situation, Salon and the repub religious right.
Salon is helping to perpetrate this anti Obama idea so it has to figure out where it is going. I see this as primarily being a 'Joan Walsh' problem. Her Hillary Clinton biases continue to come through. Her religious bias may be also 'showing'.
The religious right and it's Repub party is the other source of this hate for Obama. There is no way to stop them. Obama should try to get them to comprehend but it will prove to be a losing cause.
The Pro-Life and Family Values group will prove to be unreachable, in the long run. Their hate is everywhere. Russert was a thinly veiled version of them. MSNBC is full of them. Their hate bespeaks their mindset.
Cracking any of these groups will prove to be impossible.