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I agree that there are people who just think McCain would be better, I understand that. But here is my issue with this stat - it is way too high given the lack of 'real' differences between Obama and Clinton.
It is not reasonable to assume that 28% see the differnces of Republican and Democratic policy as no big deal. Not when McCain is essentially Bush III. And people hate Bush and his policies. So something else is influenceing this stat to a great degree.
I see McCain as the equivalent to whatever Roman Emperor first started losing big, money-making provinces. The writing is on the wall, the Empire is over.