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I live in a Southern city, but 20 minutes away from me it's all rural. I deal with the local Farming Bureau and USDA Rural Development Department fairly often in my work. I like that he's crafted a plan for my friends and neighbors; maybe it's shameless pandering, but country-folk (members of my extended family) deserve to be included, too.
I think Illinois is similiar to Georgia in that there are rural farming communities; that's probably why he thinks about it. Or he's just shamelessly pandering.