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Even the word "cretin."
It's the only way I can explain how supposedly educated, intelligent, moral people can come to many of the absolutely contradictory beliefs that they do, and put forth the kinds of cynical, purposely misleading (if not downright dishonest) and reductive arguments that they do.
Mourning your abortion while remaining pro-choice, despite the self-knowledge of the difficult choices one has to make is simply NOT equivalent to paying for your sister's or daughter's abortion WHILE VEHEMENTLY PROTESTING OTHERS' RIGHT TO DO THE SAME, AND VOTING AGAINST IT.
Even in that example, Sunstein ignores the hypocrisy and arrogance of the right.