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A much better way of reducing the problems of eating Beef and it's effect on the environment is to reduce earth's population from 6 billion to one billion. With only one billion people we can regrow forests, reduce pasture needs by about 80% and sharply reduce the carbon levels we send into the atmosphere. Fewer cars and trucks, fewer energy plants, less hydrocarbon usage in creating fertilizers etc. I don't understand why PETA prefers to preserve animals instead of figuring out how to get rid of people and thus preserve us all from the horrible fate of becoming Vegans. Come on guys the earth can't support the 12 billion that will be here in in about 90 years. We have to reduce our population sooner or later. Why not take your energy and start now.