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Do you or do you not, sir, own a car or fly in commercial airplanes?
And do you or do you not ever miss the flavor of meat? Or is it something you never liked much in the first place?
Do you or do you not think that global cessation of meat production is a feasible goal worthy of your energies? Would you be willing to engage that industry and challenge it to make positive, environment-friendly changes in the ways it gets its much-demanded product to market, or do you "not negotiate with evil"?
You guys need to hire a couple of Hare Krishnas in your PR Department. They manage to make vegetarianism look cool and enlightened. PETA makes it look like a series of tired rants animated by sophomoric anger and self-righteous hypocricy.