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Not so unusual really
Actually staying positive was the strategy Edwards used in 2004 in Iowa, which brought him from obscurity to second place in that primary. I feel the 2004 comparisons are actually quite strong here:
2004
Dean (aggressive, progressive, challenger)
Kerry (defensive, conservative, front runner)
Edwards (positive, moderate)
In 2008, Edwards has become Dean, Clinton has become Kerry and Obama has become Edwards (confused yet?). The progressive attacks the conservative front runner, and the moderate stays above the fray. Nothing especially new about that.