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Someday the election of 2004 will be cited in campaign tutorials for young operatives on how to take a candidate's attributes and turn them into vulnerabilities. The pupils will be amazed to learn that the one candidate that year who DID serve in Viet Nam was the one who had to go on defense about that service.
I'm no fan of Rudy, but similarly the current conversation is incredibly Rovian: pick a perceived strength (as opposed to a perceived weakness) and dismantle it. The engineers of the Swiftboat Campaign would be very proud.