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Paul Krugman says it well in Monday's NYTimes "The Substance Thing" http://select.nytimes.com/2007/08/06/opinion/06krugman.html?hp
He compares Clinton's campaign so far unfavorably with the 2000 campaign. The media and the voters paid more attention to Bush's demeanor and apparent likability and paid little attention to his policy proposals, which even then were "irresponsible and dishonest." (Of course, Gore actually won the vote, nonetheless.)
Krugman says that in contrast to Edwards and Obama Clinton has been "evasive."
The qualities of honesty and intelligence are the ones we should heed.
As for the picture of Clinton, WTF indeed! Is a campaign a beauty contest??