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Thursday, May 17, 2007 12:00 AM

The greening of Fox

Rupert Murdoch says his entire empire is going green -- while telling its audience to do the same -- because it's "simply good business."

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  • Thursday, May 17, 2007 01:58 PM

    Let's see what this master manipulator can do

    Aside from the genuineness of his conversion, it's interesting how Murdoch allows a peek into how he can manipulate messages across all of his "platforms," including Fox News. If he intends to bring this to bear on climate change, what does this say about how he has been able to weave messages of conservative dogma through his media properties?

    Murdoch may be a horrible messenger whose motives are suspect, but just as I begrudgingly give credit (for now) to Wal-Mart for trying to raise green awareness by, for instance, pushing fluorescent bulbs, I have to hope Murdoch can get an unvarnished message across that change needs to happen, and soon.

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