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If you look at his history you will see that Farhad goes through phases where he generates articles that apparently are designed to provoke Salon readers. He's a gifted writer but for some reason indulges in serial baiting. This time he has also turned up the baiting intensity, and this torrent of messages is the result.
One can only speculate about why Farhad might be doing this (maybe Salon gives writers some reward for generating large numbers of reader messages?) but viewed with the perspective of history his provocation appears very calculated. His articles used to bother me until I realized this.