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As a 26 year old young man, I read the New York Times on a regular basis. I may miss an issue, and I don't read the paper entirely, but I do try to read any newspaper as much as possible.
I really wish that newspapers would just focus on the news. Twenty year olds are intelligent human beings with minds and brains.
If newspapers want to reach young readers, they should experiment with our hearts and minds and not treat us like we're stupid. They should tell us why we should be reading about Iraq, President Bush, the Supreme Court nominations and that Kobe, Britney and dental bling aren't significant. The newspapers have it right to publish their papers for young readers online. But the daily paper version of the news is still king. You can't underline, write, and actively read an online news webpage. Furthermore, nothing is quicker than grabbing a newspaper and taking it with you.
I think the bigger problem is that people in general just don't like to read, and read things that aren't "interesting." We are all trapped in a media bubble that is inundated with too much information. I'm concerned that people are not concerned about the world that is greater than themselves. I suppose ignorance truly is bliss.