Letters to the Editor
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greenvesting
As has been pointed out, the investment itself doesn't enrich the company although it might drive the stock price up and enrich the insiders. Good or bad? Dunno. I've seen visionary insiders get rich and cash out before (ex. Craig Venter). The smart ones cash out because it ensures their financial future. After cashing out they usually move off within a year or two.
As was also pointed out, shareholder leverage can help keep the company on a green path. It does require a touch of shareholder activism though. In this case, the investment isn't a vote of approval, it is more of a stewardship commitment.
To me, the greenest fund would be one that is dedicated green reform by acquiring a decent percentage of a non green company. A large enough fund has a chance of getting green directors elected and green ballot resolutions approved. If, as the story claims, being green increases profitability then it is more profitable to reform a polluter than to keep a green company on track.