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I can verify that PBR was well entrenched by 1999 in Chicago. I drank many a bottle or can at The Hideout, Tuman's Alcohol Abuse Center, The Hungry Brain, and lots of other grimy little bars that were, I guess, hipster dive bars. It was cheap!
I now live in upstate NY, and Yuengling is best "normal" 'merican lager brewed in the US. I served it up at my wedding to a lot of out-of-state guests, and the best comment was "it's like a regular American beer, except it's not crappy". And you shouldn't buy Genesee Cream Ale ("Genny") -- if you're not careful, it might get in your mouth.....