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• Monday, June 30, 2008 08:22 AM

  Green Mountain Coffee

  For a long time (like 20 years), I was a drinker of Green Mountain Coffee. (Hell, in Vermont they're everywhere, like Maple Trees.) I bought it at work, ground it at home, got it free with a full tank of gas, it was a state institution.

  Then one day I noticed the price in the grocery store I'm a manager in went up, a lot, and then it jumped again, and again. at first I was willing to write it off as being market related, and kept buying it, but started being careful about not brewing more than I (the only coffee drinker in my home) was going to drink. Than one night on my way out of the store a cashier, who apparently didn't make the connection between shoppers and her paycheck, berated me for not saving money on Green Mountain Coffee by buying it at Walmart.

  I was like "Walmart?" more than just a little puzzled, because I don't shop there, and I was assured that Green Mountain was sold there at close to 3 dollars less a pound than in our store, and that I was stupid for not buying it there.

  To make a long story short, the price increases I noticed at the grocery store level was Green Mountain's way of keeping their profit level the same. Most people aren't making a special trip to Walmart to buy coffee, they'll just pick it up at the grocery store will shopping, grumble about the price and blame the store (smart on Green Mountain's part, since they dictate the price). I decided on that day to stop buying Green Mountain altogether. By the way, Chock Full Of Nuts tastes just fine in a Green Mountain mug,

  —VTwriter Read VTwriter's other letters
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