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Letters
Tuesday, January 30, 2007 12:00 AM

The bunny vs. the blue box

Annie's Homegrown Macaroni & Cheese is the pantry staple of harried, organo-hipster parents everywhere. But is it any healthier than the day-glo noodles of our white-bread childhoods?

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  • Monday, January 29, 2007 07:35 PM

    Annie's and Being Green

    Here's my letter to them and their response:

    Dear Annies,

    I love your food, but I have a problem with your Be Green bumper stickers. Simply put, bumpers stickers go on cars, and there is very little that is Green about driving. Besides the obvious pollution and huge consumption of natural resources for manufacture and fuel, cars are socially isolationist and have ruined the landscape of our cities. Roads take up huge proportions of public space, create noise pollution, and have a maddening effect on drivers, raging against one another, as well as harassing, injuring, and killing pedestrians and bicyclists, who are arguably much more Green. Hopefully with the Greening of America becoming trendy, one first step will be away from cars and toward more appropriate forms of transportation. Please try to devote some energy to getting people out of their cars instead of making them feel good by having a placebo bumper sticker to advertise while "sitting in traffic with noting better to do." I used to have a car with a Be Green bumper sticker, and now I have neither.

    thanks for the open mind,

    Dear Justin:

    Thank you for taking the time to e-mail Annie's Homegrown. Here at Annie's, it is our top

    priority to make delicious food that is safe and natural. We also do our best to be a good

    corporate citizen by sponsoring programs that encourage people to be healthy by eating

    organic and natural food, but also by helping the Earth be healthy. Our bumperstickers are

    designed to reach out to people. Everyone reads bumperstickers, so we have chosen to take

    advantage of this venue to promote Being Green to Help the Earth Live.

    The comments you made in your e-mail are very good points. We support your efforts to Be

    Green by leaving your car behind in favor of more energy efficient transportation options.

    We often get requests for Be Green stickers from consumers who want to put it on their

    bicycles, so please know that a car is not required to help spread the message. We also

    participate in the Native Energy program, where we invest in a Green future by giving

    money to build windmills so more renewable energy is available. For more information on all

    of the programs we are involved in please visit the following links on our web site:

    http://www.annies.com/programs/index.html

    http://www.annies.com/annies/oct02_2006.htm

    Your feedback is very valuable and I will definitely share it with the whole Annie's team for

    consideration. We are always looking for better ways to be good to our planet, and we really

    appreciate your suggestions!

    Thanks again for your inquiry. We hope that you will continue to enjoy Annie's Homegrown

    products!

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