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The 800 ton whale in the organic grocery room is noted for driving down prices when they want to stifle competition, and then jacking them right back up again once they gain the upper hand. Case in point: Wild Oats.
We eat organic because my wife convinced me, and we can (barely) afford it, but once I win the Powerball lottery we are starting an ethical organic grocery co-op.
There is no justification for "recycled" aluminum foil costing two times at Whale Foods what "regular" Reynolds Wrap costs at Kroger's.
The same goes for tomatoes, corn, etc etc. I could understand a 20% markup, but the prevailing multiple times cost on organics is obvious thievery masquerading as "socially responsible" retailing.
By ripping off the public, Whale Foods gives organic a bad name, makes those of us eating organic look like idiots, and keeps the mainstream public from even considering organic as a lifestyle.
They don't call it "Whole Paycheck" for nothing....
