Letters to the Editor
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I Usually Just Read the Negative Reviews (but sometimes ignore them...)
I find myself going immedietely to the 1 and 2 star reviews. Generally, I'm looking at a product because I'm already interested in buying it. Therefore, I want to make sure there's not a compelling reason NOT to buy it. So I read the negative reviews first and often don't even bother with positive ones.
BUT....
I also have to remind myself that EVERY product will get some negative reviews and that sometimes people will leave negative reviews for the wrong reasons. For example, someone will one-star a product because Amazon screwed up shipping.